We've become increasingly aware of 'Moorish' art of late. There's something incredibly evocative about the notion of palaces in seas of sand, of camel trains winding their way across orange deserts. We took those thoughts, threw in an element of over-crowding, added a trace of chaotic spice market, and came up with 'Marrakesh'.

Our open collar shirts share the same 'classic' body fit as our normal short sleeve shirts and our button-down shirts. All that's changed is the collar, which is the ultimate statement of comfort.